Efficient use of sponsoring funds by businesses

Conceptual design, evaluation and optimisation of strategies for social commitment


For us, measures in the areas of sponsoring, corporate social responsibility and corporate citizenship are only effective if they are derived from the overall strategy in a comprehensible and recognisable manner. Overall corporate positioning as well as brand, target group and communication strategy, all of which are important corner-stones for the selection of suitable commitments, help to achieve this.

We support you in identifying these requirements and developing a customised strategy from which a reliable catalogue of criteria and a standardised selection process for commitments can be derived. This enables a precise selection of suitable commitments and partners. In the concrete design of marketing partnerships and marketing formats, we draw on our knowledge of the German-speaking cultural and sports scene and our extensive network.

For the re-orientation of sponsoring portfolios, we use innovative tools that we have developed jointly with DAX companies. This enables us to evaluate commitments in areas as diverse as culture, sports, education and society on the basis of quantitative analyses. A consistent and long-term strategy in the area of social commitment enables companies and foundations to significantly increase the impact of their activities. In project work, up to 40% of the sponsoring funds used were redistributed and subsequently used more efficiently.

An excerpt from our references