Strategic Audience Development

unsplash/Geert Pieters
Study I Image: 2023 Nikolaus Schäffler

Cultural buildings such as opera houses are often found in the heart of cities. At the same time, only a smaller percentage of the population uses these properties regularly.

The actori study shows how these buildings can be designed for strategic audience development in order to increase the number of users and acceptance among the general population.


The study was carried out by Theresa Niederstraßer, alumna and Amélie Strobel, Project Management.

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