„Wir müssen weg von der Haltung: ‚Wir machen gute Kunst, die Leute werden schon kommen.‘ Stattdessen brauchen wir ein klares Verständnis davon, wer unser Publikum ist und warum es kommt.“
In the latest episode of the “Business of Classical Music” podcast (on Spotify), Prof. Maurice Lausberg talks to host and founder Leon Dreher about what cultural institutions need to do to reach their audiences of tomorrow.
Maurice Lausberg explains:
how institutions can use data to identify which target audiences they have so far barely reached,
why programming, communication and partnerships need to be rethought,
and why strategic clarity is just as important as artistic quality.
Particularly fascinating: concrete examples show how orchestras and opera houses have refined their offerings without losing their artistic identity. Suffice it to say: those who rely solely on ‘intuition’ leave enormous potential within their audience untapped.
Click here for the podcast on Spotify: https://lnkd.in/dtHYRtsN
Youtube: https://lnkd.in/d66Jmshy
Apple Music: https://lnkd.in/dqjDsnk6