In an exciting article in theatermanagement aktuell magazine, Prof Maurice Lausberg, Managing Partner of actori GmbH, sheds light on the opportunities and challenges of name sponsorship in the cultural sector.
While name sponsorship is widespread in sport or at major events, the question of the feasibility and acceptance of this model arises in theatre. Prof. Maurice Lausberg emphasises that cultural institutions are increasingly dependent on new sources of funding. Nevertheless, it is important to develop sponsorship strategies that are in line with the values of cultural institutions.
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An interview with Prof. Maurice Lausberg, founder and managing partner in theatermanagement.aktuell.