First museums in Germany launch long-term Pay-What-You-Want

Mission Related Pricing

A growing number of museums are recognising the importance of innovative pricing models and experimenting with models such as free admission or pay-what-you-want.

For instance, the municipal museums in Neu-Isenburg are switching from fixed admission prices to a pay-what-you-want pricing model, at first for a limited period of one year. Initial experiments have shown the potential of the price model in everyday life - around 25% higher revenues were achieved.

Source: here


actori Team

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